Professional Certificate Course in Understanding Brand Identity Personality and Positioning
Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start time
Anytime
About the course
The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association. By the end of the course, learners will be able to understand the relationship between brand identity and image, the importance of brand value, and the different methods for achieving brand differentiation.
After the successful completion of the course, you will be able to learn about the following,
- Factors driving brand identity.
- Brand Identity Prism.
- Brand relationship with Organisation.
- Brand Personality, Profile and Positioning.
- Brand relationship with employees and customers.
- Brand Identity, Image and Brand Value.
- Brand Position, Association and Differentiation.
- Points of Difference (POD) and Points of Parity (POP).
Course details
This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity.
Module: Understanding Brand Identity Personality And Positioning
Lecture: 1
Quiz: 1
This course is crafted to offer a comprehensive grasp of the core principles surrounding brand identity and strategic branding. Commencing with an examination of the driving forces behind brand identity and their impact on shaping brand personality, image, and positioning, we delve into the intricate world of brand development. We introduce the Brand Identity Prism as a valuable instrument, empowering learners to dissect and comprehend the multifaceted facets of brand identity. Subsequently, we embark on a journey to explore the intricate connection between brand identity and the organization, encompassing the pivotal roles played by employees and customers in nurturing and upholding brand identity.
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Understanding Brand Identity Personality And Positioning
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Understanding Brand Identity Personality and Positioning
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing Managers
- Brand Managers
- Advertising Managers
- Communication Managers
- Public Relations Managers
- Sales Managers
- Business Development Managers
- Entrepreneurs
- Small Business Owners
- Marketing and Branding Consultants
Sample Certificate
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Kenya
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