Advanced Professional Certificate in Strategic Marketing Management
Completion Time
1 Month
Accreditation
3 CPD Hours
Level
Advanced
Start time
Anytime
About the course
The Professional Certificate in Business Environment Strategy aims to empower learners with a foundational grasp of strategic principles within a business context. This knowledge equips individuals with the ability to devise effective strategies to achieve business objectives successfully.Learning Objectives
Upon completing this certificate program, students will be proficient in the following:
1. Defining the concepts of strategy and strategic management.
2. Recognizing the significance of strategic management.
3. Acquiring a comprehensive grasp of strategic terminology.
Module: STRATEGIC MARKETING MANAGEMENT
Lecture: 18
Quiz: 1
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Fundamental Concepts in Marketing
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Understanding The Marketing Mix
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Understanding the Extended Marketing Mix
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Understanding External and Internal Environment for designing a market plan
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CASE STUDY - How Starbucks is using pricing strategy for profit maximization
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Marketing planning and strategy
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Strategising for Marketing Operations
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Marketing Function Interrelationships and Entrepreneurial Marketing
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The Strategic Marketing Process
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CASE STUDY - MasterCard Global Targeted Content Marketing
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Strategic Positioning In the Business Environment
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Segmenting And Targeting Strategies
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Fundamentals of Branding
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CASE STUDY - Starbucks's Misunderstandings In Australia
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Branding Decisions and Strategies
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RESEARCH - Market entry strategies of passenger carmakers
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Understanding Brand Identity Personality And Positioning
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Concepts in Digital Branding
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QUIZ - Strategic Marketing
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Entry requirement
Entry requirements for this course are flexible, and having work experience can greatly benefit your grasp of the course material.The certificate program aims to enrich the learner's expertise in their chosen field. It is suitable for individuals who are enthusiastic about expanding their knowledge and staying up-to-date with the latest ideas in their respective domains. We suggest considering this certificate for the following groups:
- Executives, Directors, Managers, and Supervisors
- Professionals in Strategic Management
- Strategic Planners
- Those in Strategic Management Positions
- Individuals in various Management Roles
Sample Certificate
Empowering Your Path with Knowledge that Connects and Inspires
Find Programs Aligned with Purpose and Global Impact:
World Bridge University offers diverse, globally-focused programs designed to foster understanding and resilience in a rapidly changing world.
Learn Flexibly and Inclusively:
Our courses are accessible anywhere, enabling you to expand your mind and connect with others across borders at your own pace.
Earn a Credential that Reflects True Growth:
Achieve certification in programs that emphasize not only expertise but also empathy and cultural understanding.
Engage in Your Chosen Field with Purpose
Take the knowledge and skills you gain here to create positive change, building a future marked by inclusivity, sustainability, and collaboration.
How students similar to yourself are reaching their aspirations.
At World Bridge University, our students don’t just gain skills; they grow in empathy, connect across cultures, and shape a future grounded in inclusivity and collaboration.
Kim A.
Ghana
These short courses have been a game-changer for my career. The knowledge and skills I gained here helped me secure a promotion and a substantial pay raise. I'm grateful for the opportunity to learn from experts in the field.
Advanced Professional Certificate Courses
Hollie W.
Kenya
I can't recommend these courses enough! The content is well-structured, and the instructors are top-notch. I completed a course in project management, and it immediately boosted my confidence and job prospects.
Advanced Professional Certificate Courses
Omar A.
Pakistan
I was pleasantly surprised by how practical and hands-on the courses were. The skills I acquired here are directly applicable to my daily work, and I've become a more valuable asset to my company.
Professional Certificate Courses
Austin K.
Sweden
I initially had reservations about online learning, but these short courses completely changed my mind. The platform is user-friendly, and the support from the instructors is outstanding.
Professional Certificate Courses
Huzaifa A.
United Arab Emirates
These courses are a fantastic investment in your professional growth. The price is reasonable, and the knowledge gained is priceless. I now feel more confident and competitive in my industry.
Advanced Professional Certificate Courses
Jolene P.
United Kingdom
The selection of courses on this website is impressive. I've completed multiple courses, and they've all been incredibly enriching. I'm grateful for the opportunity to learn and grow.
Advanced Professional Certificate Courses
