Professional Certificate Course in Fundamentals of Branding
Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start time
Anytime
About the course
The aim of this course is to provide a comprehensive understanding of branding and how it can impact an organization's success. The course will cover the key concepts of brand identity, brand image, brand personality, brand positioning, and their differences. Additionally, the course will focus on brand objectives and their relationship with competitive strength and brand value. It will also delve into the concept of corporate reputation and its elements, along with brand association and sustainability.
After the successful completion of the course, you will be able to learn about the following,
- Concept of Brand Identity, Brand Image and the main differences between them.
- Concept of Brand Personality, brand positioning and the main differences.
- Brand Objective.
- Relationship between Competitive strength and brand value.
- How brand value enhances organisational strength
- Concept of corporate reputation and its element.
- Concept of brand association and sustainability.
Course details
This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value.
The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value.
Module: Fundamentals Of Branding
Lecture: 1
Quiz: 1
This course offers a comprehensive exploration of essential branding principles and strategies vital for the establishment and sustenance of a thriving brand. It encompasses fundamental ideas, such as brand identity, brand image, brand personality, brand positioning, and their inherent distinctions. Furthermore, participants will gain insights into brand objectives and their interconnectedness with competitive prowess and the intrinsic worth of a brand. Within the course, a deep dive into the notion of crafting a coherent brand identity and image is provided, emphasizing its significance. The concept of brand personality is also expounded upon, elucidating its role in the creation of a robust brand positioning. Moreover, corporate reputation is scrutinized for its elements and its potential impact on brand value.
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Fundamentals of Branding
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Fundamentals of Branding
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing managers and executives
- Brand managers
- Product managers
- Advertising and PR professionals
- Business owners and entrepreneurs
- Sales and customer service professionals
- Market researchers
- Corporate communications professionals
- Digital marketing professionals
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