Professional Certificate Course in Consumer Decision Making and Marketing Communication
Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start time
Anytime
About the course
The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies.
After the successful completion of the course, you will be able to learn about the following,
- Customer Decision-Making.
- A General Buying Decision-Making Process.
- Types Of Consumer Decision-Making.
- Perceived Risk.
- Involvement Theory.
- Hedonic Consumption.
- Organisational Buying Decision Processes.
- Strategy And Marketing Communications.
- The Role Of Marketing Communications.
- Elaboration Likelihood Model.
- Towards A Model Of Marketing Communications.
Course details
This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.
Module: Consumer Decision Making And Marketing Communication
Lecture: 1
Quiz: 1
This course has been tailored to furnish participants with a profound comprehension of the consumer decision-making process and the pivotal influence of marketing communications on shaping consumer choices. Throughout the course, we'll delve into the broader spectrum of purchasing decision-making, the various facets of consumer decision-making, perceived risks, engagement theory, and the concept of hedonic consumption. Additionally, you'll gain insights into organizational buying decision processes and the integral function of marketing communications, encompassing the elaboration likelihood model and the formulation of a robust marketing communications strategy.
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Consumer Decision Making & Marketing Communication
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Consumer Decision Making and Marketing Communication
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing Professionals & Product Managers
- Sales Professionals
- Business Owners
- Advertising Professionals
- Brand Managers & Market Researchers
- Digital Marketers & Communication Specialists
Sample Certificate
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Ghana
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Kenya
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Pakistan
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