Professional Certificate Course in Conceptual Construct of Marketing Communication
Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start time
Anytime
About the course
The aim of this course is to equip learners with the knowledge and skills required to create effective marketing communication strategies. By the end of the course, learners will have a thorough understanding of the different disciplines and approaches to marketing communication and will be able to apply this knowledge to develop and implement successful marketing campaigns. Learners will also gain an understanding of the role of communication in managing stakeholder relationships, crisis management, and sponsorship. This course will help learners develop critical thinking and problem-solving skills, as well as enhance their creativity and communication abilities.
After the successful completion of the course, you will be able to learn about the following,
- Advertising and Strategy.
- Advertising Models and Concepts.
- Public Relations.
- Publics or Stakeholders.
- Crisis Management.
Course details
This course provides an overview of the various disciplines and approaches to marketing communication. The course focuses on advertising and strategy, advertising models and concepts, public relations, publics or stakeholders, crisis management, and sponsorship. Learners will learn about the principles and practices of each of these disciplines and how they can be applied to create effective marketing communication campaigns.
Module: Discipline And Approaches To Marketing Communication
Lecture: 1
Quiz: 1
This course offers an introduction to diverse marketing communication disciplines and methodologies. It emphasizes advertising strategies, models, and key concepts, as well as delving into areas like public relations, stakeholder engagement, crisis handling, and sponsorship. Throughout this course, you'll gain insights into the fundamental principles and application techniques of these disciplines, enabling you to craft impactful marketing communication campaigns.
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Conceptual Construct of Marketing Communication
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Conceptual Construct of Marketing Communication
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing managers
- Advertising executives
- Public relations specialists
- Brand managers
- Communication professionals
- Marketing professionals
- Business owners or entrepreneurs
Sample Certificate
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Ghana
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Kenya
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Pakistan
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Sweden
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United Arab Emirates
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United Kingdom
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