Advanced Professional Certificate in Marketing Communication
Completion Time
1 Month
Accreditation
5 CPD Hours
Level
Advanced
Start time
Anytime
About the course
The Marketing Communication course aims to equip learners with the skills and knowledge to create effective communication strategies that help organizations effectively promote their products or services to target customers. Marketing communication achieves several objectives that are crucial to the success of any organization's marketing efforts. These objectives include building brand awareness, creating a positive brand image, generating leads and sales, building customer loyalty, and establishing a strong market position.
Course details
Marketing communication is an essential part of any successful marketing campaign. This course is designed to introduce learners to the principles, concepts, and practices of marketing communication. The course will cover topics such as branding, advertising, public relations, sales promotions, digital marketing, and social media marketing.
After the successful completion of this course, you will understand the following;
Introduction to Marketing Communication:
- Marketing Communications.
- The Role Of Marketing Communication.
- The Marketing Communications Mix.
- Effectiveness Of The Promotional Tools.
- Management Of The Promotional Tools.
- Word-Of-Mouth Communications.
- Branding.
- Process Of Diffusion.
- Framework for analysing marketing communication process.
Consumer Decision-Making & Marketing Communication:
- Customer Decision-Making.
- A General Buying Decision-Making Process.
- Types Of Consumer Decision-Making.
- Perceived Risk.
- Involvement Theory.
- Hedonic Consumption.
- Organisational Buying Decision Processes.
- Strategy And Marketing Communications.
- The Role Of Marketing Communications.
- Elaboration Likelihood Model.
- Towards A Model Of Marketing Communications.
- Market Segmentation.
- Developing A Marketing Communications Plan.
- The Marketing Communications Planning Framework.
- Positioning.
- The Development Of The Positioning Concept.
- Repositioning.
- Marketing communicational Theories.
- Branding And The Role Of Marketing Communications.
- Brand Portfolios: Architecture And Forms.
- Business-To-Business Branding.
- Online Branding.
- Brand Equity.
- Corporate Identity, Reputation And Branding.
- Corporate Identity Or Corporate Branding?
- Corporate Communications.
- Corporate Reputation.
- Financial Resources For Marketing Communications.
- Trends In Promotional Expenditure.
- Profit Impact On Market Strategy.
- Sales Promotion.
Disciplines & Approaches to Marketing Communication:
- Advertising And Strategy.
- Advertising Models And Concepts.
- Public Relations.
- Publics Or Stakeholders.
- Crisis Management.
Module: Marketing Communication
Lecture: 5
Quiz: 1
Marketing communication plays a vital role in the success of any marketing campaign. In this course, we aim to acquaint learners with the fundamentals of marketing communication, encompassing its principles, concepts, and practical applications. Our journey will span various subjects, including branding, advertising, public relations, sales promotions, digital marketing, and social media marketing. Throughout this educational voyage, participants will grasp the power of marketing communication in crafting a robust brand identity, endorsing products or services, and shaping consumer choices. Moreover, they will acquire the skills to formulate marketing communication strategies, choose suitable channels for communication, and employ metrics for assessing the efficacy of marketing initiatives.
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Introduction to Marketing Communication
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Consumer Decision Making & Marketing Communication
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Marketing Communication Strategy and Planning
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Strategic Role of Branding in Marketing Communication
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Conceptual Construct of Marketing Communication
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Marketing Communication
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Marketing Managers
- Brand Managers
- Communication Managers
- Advertising Executives
- Public Relations Executives
- Digital Marketing Specialists
- Social Media Managers
- Content Managers
- Sales and Business Development Managers
- Entrepreneurs and Small Business Owners.
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Kim A.
Ghana
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Kenya
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Pakistan
I was pleasantly surprised by how practical and hands-on the courses were. The skills I acquired here are directly applicable to my daily work, and I've become a more valuable asset to my company.
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Sweden
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United Arab Emirates
These courses are a fantastic investment in your professional growth. The price is reasonable, and the knowledge gained is priceless. I now feel more confident and competitive in my industry.
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United Kingdom
The selection of courses on this website is impressive. I've completed multiple courses, and they've all been incredibly enriching. I'm grateful for the opportunity to learn and grow.
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