Master of Arts (MA) in Management

Course details

About the Special Executive Masters Programme

The Special Executive Masters Programme (SEMP) is a condensed certificate training/seminar aimed at individuals seeking a deeper understanding of business concepts within a short, intensive timeframe. This program caters to accomplished professionals in the private, public, or non-profit sectors who are taking on new management roles and require rapid expansion of their management expertise.

The SEMP serves as a refresher course for those who obtained their Master's Degree long ago, offering a quick knowledge update. Simultaneously, it acts as an accelerated program for highly experienced professionals who never had the opportunity to pursue a master's degree, yet crave the academic and practical insights it offers. It proves invaluable to recently promoted individuals, assisting them in adapting to their new managerial positions and making sound decisions.

Objectives

Upon completion of this course, participants will achieve the following:

Learn effective management decision-making techniques in tourism and destination management.
Analyze the economic, legal, and political dynamics of tourist destinations.
Evaluate the demand for tourism destinations.
Identify the factors influencing destination offerings and apply marketing mix principles to travel locations.
Assess the attractiveness and competitiveness of tourism destinations.
Develop strategies for destination tourism growth and the creation of tourist attractions.

Who should attend?

Leaders within the tourism industry.
Tour guides and professionals in the field.
Business individuals involved in the hotel and transportation sectors.
Tourists and tour guides.

Modules:

Day 1: Tourism Trends

Explore the Importance of Keeping Your Business Aligned with Evolving Tourism Trends.
Uncover the Elements Shaping Future Tourism Trends.
Examine Technology Adoption in the Tourism Industry and its Implications for Business.
Distinguish Between Business and Leisure Concepts in the Tourism Sector.

Day 2: Effective Management Decision-Making in Tourism and Destination Management

Delve into Decision-Making among Tourism Customers.
Utilize Process-Oriented Decision-Making Techniques in the Tourism Sector.
Promote Team Involvement in Decision-Making Processes.
Foster a Collaborative Mindset.
Establish Sound Mental and Physical Safety Strategies.
Reiterate Decision Objectives and Rationale.

Day 3: Analysis of the Economic, Legal, and Political Landscape of Tourist Spots

Assess the Economic Impact of Tourism and the Influential Factors.
Navigate Legal Challenges within the Travel and Hospitality Sector.
Gain Insight into the Political Dynamics of Tourist Spots.
Evaluate Attractiveness and Competitiveness of Tourism Destinations.
Craft Strategies for Destination Tourism Growth and Attraction Development.

Day 4: Analyzing Demand for Tourism Destinations

Identify the Driving Forces behind Tourism.
Conduct In-Depth Demand Analysis in Tourism.
Explore the Factors Shaping Destination Offerings.
Apply Marketing Mix Concepts to the Tourism Industry.

Day 5: Exploration of Various Case Studies in the Tourism Industry

This section introduces and explores a variety of case studies within the tourism industry.

Module: ASSIGNMENT & STUDY GUIDELINES

• VIDEO - How to Avoid Plagiarism in Your Writing

• Harvard Referencing Style Guide

• How to Summarise - Assignment Guide

• Summarising, Paraphrasing, Quotation for your Assignment

Module: MANAGING IN A GLOBAL ECONOMY

• Globalization and Economic Development

• Nature of Multinational Enterprises & Their Role In Globalisation

• Understanding International Business Systems

• Business of Foreign Markets and Their Impact on Business Decisions

• Understanding Economic Blocks and Consequences of this Development

• QUIZ- Managing in a Global Economy

Module: STRATEGIC MANAGEMENT

• CASE STUDY - Strategic Management Approach by TESCO

• Analysing Business Environment and its Impact on Strategic Decision Making

• Understanding the External Business Environment Dynamics

• Understanding The Internal Business Environment Dynamics

• CASE STUDY - Staying ahead in a competitive environment

• CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

• Understanding Market Situational Analysis and Organisational Position Measurement

• Analysing The Effects Of Exiting Plans On Organisation

• Understanding Mandatory Competency & Competitive Advantage of An Organisation

• Understanding The Relationship Between Corporate, Business & Operational Strategies

• Understanding Strategic Models & Tools

• Analysing and deciding on the strategic options

• Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

• Developing An Agreed Strategy Plan For New Action Plan

• Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

• CASE STUDY - Ethics and CSR at Honda

• Understanding organisational strategic change management

• Implementing Strategic Plan

• QUIZ - Strategic Management

Module: STRATEGIC LEADERSHIP

• Understanding the Principles, Concepts, and Approaches to Leadership

• CASE STUDY - King of the Hill

• Understanding Leadership Influences: Individual, Team and The Organisation

• CASE STUDY - How Google builds the perfect team

• Leadership and organisational performance

• Ethical Decision Making And Organisational Value

• CASE STUDY - Collaboration Shifts a Dysfunctional Culture

• QUIZ - Strategic Leadership

Module: ADVANCED RESEARCH METHODS

• Research Philosophies and Principles

• VIDEO - Overview of the Research Onion

• Selecting a Research Topic

• Searching and Reviewing Literature

• VIDEO - How to write a Literature Review

• Developing conceptual Framework

• PDF - How to create a Conceptual Framework

• Research Strategy and Design

• Research Methods I

• Research Methods II

• PDF - How Observation is Used As a Research Method

• Research Methods: Data Analysis

• Research Proposal and Writing Up

• Research Ethics

• QUIZ - Advanced Research Methods

Module: OPERATIONS AND INFORMATION MANAGEMENT

• Role of Operations in Business Management - N

• Strategic Capacity Planning in Project Management - N

• Effective Inventory Management - N

• Introduction to Scheduling In Supply Chain Operations - N

• Project Quality Management System - N

• Operations and Information Management

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

The Programme does not have stringent academic prerequisites since it is a Non-Credit Bearing Program. Nonetheless, individuals enrolling should possess practical experience in roles such as Team Lead, Supervisor, or Manager.

Sample Certificate