International Postgraduate Diploma in International Marketing Strategy (Level 7)

Course details

Mode of Study: Blended

Assessment: Research-based Assignments

The International Post Graduate Diploma in Entertainment And Media qualification aims to develop strategic management and leadership skills for managers with the authority and personal attributes to translate media and communication strategy into effective operational performance.

This qualification reflects current practices in media and entertainment and allows learners to develop and expand their high-level understanding of and management in the media, communication and entertainment industry. 

Programme Structure and Credits:

This programme consists of 6 modules with a total of 120 credits. 

Module: Assignment & Study GUIDELINES

This module provides the most critical information about the study course and assignment submission.

• VIDEO - How to Avoid Plagiarism in Your Writing

• Harvard Referencing Style Guide

• How to Summarise - Assignment Guide

• Summarising, Paraphrasing, Quotation for your Assignment

• Official Title Pages

Module: MARKETING COMMUNICATION

In this Marketing Communication course, we will delve into diverse approaches and tactics employed to proficiently endorse and market products or services to a specific audience. Throughout this course, learners will acquire insights into the fundamental principles and tactics essential for crafting prosperous marketing initiatives, encompassing advertising, public relations, social media, and brand development. Additionally, students will be adept at scrutinizing consumer behavior, crafting compelling messages and creative content, and evaluating the efficiency of marketing endeavors.

• Introduction to Marketing Communication

• Consumer Decision Making & Marketing Communication

• Marketing Communication Strategy and Planning

• Strategic Role of Branding in Marketing Communication

• Conceptual Construct of Marketing Communication

• QUIZ - MARKETING COMMUNICATION

Module: INTERNATIONAL MARKETING

The Marketing Master of Business Administration (MBA) is strategically crafted to accommodate your schedule, whether it be work or personal commitments. You'll benefit from top-tier instruction through prerecorded online lectures, enhancing the overall learning journey. The approach to delivering practical marketing management education has been refined, emphasizing real-world challenges in marketing and communication. Instead of merely imparting theoretical knowledge, we ensure immediate application in your professional life through a blend of case studies, webinars, business simulations, and an entirely project-based curriculum. Completing the Marketing MBA can take as little as 8 to 10 months, opening fast-track avenues to new opportunities and improved career prospects. This program's primary goal is to provide an enriched understanding of marketing principles and strategies, enabling your business to reach new levels of influence and customization. This achievement is underscored by thorough theoretical and conceptual analysis.

• International Marketing Distribution

• International Marketing Environment

• Marketing Communication Strategy and Planning

• Nature and Scope of International Marketing

• Trade Distortion and the Marketing Barriers

• QUIZ - INTERNATIONAL MARKETING

Module: MARKETING MANAGEMENT

In this course, students will delve into the art of recognizing market opportunities, examining consumer behavior, and crafting potent marketing strategies tailored to fulfill customer demands and attain business objectives. The subjects explored within this course encompass areas such as market research, product innovation, pricing methodologies, distribution channels, and promotional strategies. Furthermore, students will acquire proficiency in assessing the impact of marketing initiatives and making necessary adjustments to their strategies.

• Fundamental Concepts in Marketing

• Understanding The Marketing Mix

• Understanding the Extended Marketing Mix

• Understanding External and Internal Environment for designing a market plan

• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

• Marketing planning and strategy

• Strategising for Marketing Operations

• Marketing Function Interrelationships and Entrepreneurial Marketing

• The Strategic Marketing Process

• CASE STUDY - MasterCard Global Targeted Content Marketing

• Strategic Positioning In the Business Environment

• Segmenting And Targeting Strategies

• Fundamentals of Branding

• CASE STUDY - Starbucks's Misunderstandings In Australia

• Branding Decisions and Strategies

• RESEARCH - Market entry strategies of passenger carmakers

• Understanding Brand Identity Personality And Positioning

• Concepts in Digital Branding

• QUIZ - Strategic Marketing

Module: ADVANCED BUSINESS RESEARCH METHODS

The objective of this course entails fostering learners' capacity to craft research proposals for diverse forms of academic management research. During this course, participants will cultivate a profound grasp of the philosophical, practical, and ethical aspects of research, all within the backdrop of the corporate landscape.

• Research Philosophies and Principles

• VIDEO - Overview of the Research Onion

• Selecting a Research Topic

• Searching and Reviewing Literature

• VIDEO - How to write a Literature Review

• Developing conceptual Framework

• PDF - How to create a Conceptual Framework

• Research Strategy and Design

• Research Methods I

• Research Methods II

• PDF - How Observation is Used As a Research Method

• Research Methods: Data Analysis

• Research Proposal and Writing Up

• Research Ethics

• QUIZ - Advanced Business Research Methods

Module: STRATEGIC LEADERSHIP

Throughout this course, students will acquire knowledge on formulating and executing successful business strategies, constructing organizational frameworks, and fostering a culture that champions innovation and excellence. The curriculum will delve into crucial subjects like decision-making, risk mitigation, and ethical leadership. Participants will be equipped with the skills to assess the competitive environment, spot avenues for expansion, and devise approaches that harness their organization's strengths to attain prosperity.

• Understanding the Principles, Concepts, and Approaches to Leadership

• CASE STUDY - King of the Hill

• Understanding Leadership Influences: Individual, Team and The Organisation

• CASE STUDY - How Google builds the perfect team

• Leadership and organisational performance

• Ethical Decision Making And Organisational Value

• CASE STUDY - Collaboration Shifts a Dysfunctional Culture

• QUIZ - Strategic Leadership

Module: INTERNATIONAL BUSINESS MANAGEMENT

In this course, students will acquire insights into fundamental principles and strategies for overseeing international business operations. This encompasses approaches to entering new markets, efficiently managing global supply chains, navigating cross-cultural communication, and adhering to international trade regulations. Moreover, students will develop skills in evaluating worldwide market trends, appraising risk elements, and formulating proficient strategies for thriving in the global business arena.

• International Business Environment

• Managing International Trade

• Strategic Approach To International Business

• International Business Operations

• Organisational Structures In International Business

• QUIZ-International Business Management

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

Sample Certificate