International Postgraduate Diploma in Strategic Marketing (Level 7)

Course details

About the Special Executive Masters Programme

The Special Executive Masters Programme offers a condensed certificate training/seminar aimed at providing comprehensive business knowledge in a short, intensive format. This program is tailored for accomplished professionals in the private, public, or nonprofit sectors who are taking on new management responsibilities and need rapid expansion of their managerial skills.

The (SEMP) Programme acts as a refresher course for those who obtained their Master's Degree some time ago and require a quick review. It also serves as an academic update for seasoned professionals who never pursued a master's degree but seek to gain academic and practical insights. For individuals recently promoted to managerial positions, this program helps them adapt to their new roles and make informed decisions.

Objectives:

Upon completion of this course, participants will:

- Gain a deep understanding of international money laundering standards and their roles as Anti-Money Laundering Officers or Money Laundering Reporting Officers (MLROs) within their organizations.
- Develop a risk-based approach to anti-money laundering (AML), the AML/CTF Framework, business risk assessments, and suspicious activity reporting.
- Evaluate customer, product, and jurisdictional risks, while identifying potential red flags.
- Implement strategies for training and cultivating a culture focused on identifying and combating money laundering activities within their organizations.

Who should participate?

This online training course is designed for law enforcement professionals specializing in gathering intelligence related to serious crimes. It is also suitable for investigators interested in learning the fundamental principles and procedures of financial investigation.

- Customs, police, judicial officers, and civilian staff within Financial Intelligence Units (FIUs) are all encouraged to attend.
- Compliance Officers, AML Officers, and Money Laundering Reporting Officers (MLROs), as well as Know Your Customer (KYC) analysts, auditors, and financial compliance professionals, will benefit from this course.
- Participants with varying levels of AML experience, including those seeking AML certification, can enhance their knowledge and protect their organizations.

MODULES:

Day 1: Exploring Money Laundering Practices

- Uncovering the concept of money laundering.
- Examining the money laundering process.
- Overview of Money Laundering Legislation.
- Embracing International Standards.
- Understanding Wolfsberg's Principles.
- Familiarity with the Office of Foreign Assets Control (OFAC).
- Insights into the Dubai Financial Services Authority (DFSA) Rulebook.

Day 2: The Role and Responsibilities of a Money Laundering Reporting Officer (MLRO).

- Comprehending the duties of the Money Laundering Reporting Officer (MLRO).
- The Annual AML Return.
- Training and Awareness Initiatives.
- Enhancing the Risk-Based Approach.

Day 3: Anti-Money Laundering in the Workplace:

- Gaining insights into Anti-Money Laundering policies.
- Conducting Business Risk Assessments.
- Analyzing Customer Risk Assessments.
- Optimizing Customer Due Diligence (CDD).
- Identifying Politically Exposed Persons (PEPs).
- Mastering Enhanced Due Diligence (EDD).
- Determining the Source of Funds and Source of Wealth (SOF, SOW).

Day 4: Monitoring and Screening Money Laundering.

- Evaluating Customer Monitoring.
- Monitoring Transactions.
- Understanding Sanctions.
- Exploring Employee Screening Methods.

Day 5: Cases in Money Laundering.

- This module presents and examines a case study involving Money Laundering and its prevention.

Module: ASSIGNMENT & STUDY GUIDELINES

This module provides the most critical information about the study course and assignment submission.

• Harvard Referencing Style Guide

• How to Summarise - Assignment Guide

• Summarising, Paraphrasing, Quotation for your Assignment

Module: MARKETING COMMUNICATION

In this Marketing Communication course, we will delve into different methods and strategies employed for the efficient promotion and sale of products or services to a specific audience. Throughout this course, you will acquire insight into fundamental principles and approaches relevant to the creation of prosperous marketing campaigns, encompassing advertising, public relations, social media, and branding. You will also grasp the art of consumer behavior analysis, crafting compelling messaging and creative content, and assessing the impact of marketing initiatives.

• Introduction to Marketing Communication

• Consumer Decision Making & Marketing Communication

• Marketing Communication Strategy and Planning

• Strategic Role of Branding in Marketing Communication

• Conceptual Construct of Marketing Communication

• QUIZ - MARKETING COMMUNICATION

Module: INTERNATIONAL MARKETING

The Master of Business Administration (MBA) program in Marketing has been tailored to accommodate your work and personal obligations. The delivery of top-tier instruction takes place through prerecorded online lectures, enhancing your educational journey. Our institution, renowned for its expertise in practical marketing management education, excels in this domain. We center our approach on tackling authentic marketing and communication challenges. Rather than solely imparting theoretical knowledge, we emphasize immediate application in your professional life. This is achieved through a combination of case studies, webinars, business simulations, and an entirely project-based curriculum.

• International Marketing Distribution

• International Marketing Environment

• Marketing Communication Strategy and Planning

• Nature and Scope of International Marketing

• Trade Distortion and the Marketing Barriers

• QUIZ - INTERNATIONAL MARKETING

Module: STRATEGIC MARKETING

In this course, students will acquire the knowledge necessary to discern market opportunities, analyze consumer behavior, and formulate successful marketing strategies aimed at satisfying customer demands and attaining corporate objectives. The subjects explored throughout the course may encompass market research, product enhancement, pricing approaches, distribution methodologies, and promotional techniques. Additionally, students will develop proficiency in gauging the efficiency of marketing initiatives and adapting strategies as required.

• Fundamental Concepts in Marketing

• Understanding The Marketing Mix

• Understanding the Extended Marketing Mix

• Understanding External and Internal Environment for designing a market plan

• CASE STUDY - How Starbucks is using pricing strategy for profit maximization

• Marketing planning and strategy

• Strategising for Marketing Operations

• Marketing Function Interrelationships and Entrepreneurial Marketing

• The Strategic Marketing Process

• CASE STUDY - MasterCard Global Targeted Content Marketing

• Strategic Positioning In the Business Environment

• Segmenting And Targeting Strategies

• Fundamentals of Branding

• CASE STUDY - Starbucks's Misunderstandings In Australia

• Branding Decisions and Strategies

• RESEARCH - Market entry strategies of passenger carmakers

• Understanding Brand Identity Personality And Positioning

• Concepts in Digital Branding

• QUIZ - Strategic Marketing

Module: STRATEGIC LEADERSHIP

In this course, students will acquire knowledge in formulating and executing efficient business strategies, establishing organizational frameworks, and fostering a culture rooted in innovation and excellence. Additionally, the curriculum will encompass subjects like decision-making, risk assessment, and ethical leadership. Participants will be equipped to assess the competitive environment, pinpoint avenues for expansion, and devise approaches that capitalize on their organization's strengths to attain triumph.

• Understanding the Principles, Concepts, and Approaches to Leadership

• CASE STUDY - King of the Hill

• Understanding Leadership Influences: Individual, Team and The Organisation

• CASE STUDY - How Google builds the perfect team

• Leadership and organisational performance

• Ethical Decision Making And Organisational Value

• CASE STUDY - Collaboration Shifts a Dysfunctional Culture

• QUIZ - Strategic Leadership

Module: ADVANCED BUSINESS RESEARCH METHODS

The objective of this course entails enhancing learners' capacity to craft research proposals for diverse academic management research endeavors. During this course, participants will cultivate a discerning grasp of research philosophy, practical methodologies, and ethical considerations relevant to conducting research within the business realm.

• Research Philosophies and Principles

• VIDEO - Overview of the Research Onion

• Selecting a Research Topic

• Searching and Reviewing Literature

• VIDEO - How to write a Literature Review

• Developing conceptual Framework

• PDF - How to create a Conceptual Framework

• Research Strategy and Design

• Research Methods I

• Research Methods II

• PDF - How Observation is Used As a Research Method

• Research Methods: Data Analysis

• Research Proposal and Writing Up

• Research Ethics

• QUIZ - Advanced Business Research Methods

Module: STRATEGIC MANAGEMENT

The objective of this unit is to enhance learners' comprehension of models for strategic and change management. It also aims to foster their capacity to assess strategic plans, suggest strategic alternatives, formulate implementation strategies, and guide transformations within organizations.

• CASE STUDY - Strategic Management Approach by TESCO

• Analysing Business Environment and its Impact on Strategic Decision Making

• Understanding the External Business Environment Dynamics

• Understanding The Internal Business Environment Dynamics

• CASE STUDY - Staying ahead in a competitive environment

• CASE STUDY - McDonald's strategic partnership for innovation as competitive advantage

• Understanding Market Situational Analysis and Organisational Position Measurement

• Analysing The Effects Of Exiting Plans On Organisation

• Understanding Mandatory Competency & Competitive Advantage of An Organisation

• Understanding The Relationship Between Corporate, Business & Operational Strategies

• Understanding Strategic Models & Tools

• Analysing and deciding on the strategic options

• Developing Appropriate Vision, Mission & Strategic Goals For An Organisation

• Developing An Agreed Strategy Plan For New Action Plan

• Proposing an Effective Structure For Building Efficient Relationships With Stakeholders

• CASE STUDY - Ethics and CSR at Honda

• Understanding organisational strategic change management

• Implementing Strategic Plan

• QUIZ - Strategic Management

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies.  Please refer to our information in about us for more details.

Entry requirement

Academic prerequisites are not applicable to this program since it is a non-credit bearing course. Nevertheless, individuals interested in enrolling should possess practical experience in roles such as Team Lead, Supervisor, or Manager.

Sample Certificate